Founder of Hype Yourself, Lucy Werner

“We only see the success, we don't see the bit when they're a nobody.”

Building the right business for you might require a holistic life change, and it will definitely require some lessons in patience.

Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real.

There’s just so many reasons you will love this episode and get so much out of it as a business builder.

You’re gonna hear about:

  • How to move from expert to educator

  • The role where you live plays in what business you can build

  • Building around a growing family

  • All things Substack

  • The smoke and mirrors behind so many “big” accounts

  • Why growth doesn’t always need to be the priority

  • And finding your motivational why

Make sure to stick around right till the end for some brilliant advice on loving where you are, and some quality banter, like me you’ll want to hear from Lucy all day.

Subscribe to the Hype Yourself Substack

Get the Hype Yourself Book

And cruise around the Hype Yourself Website

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

And don’t forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG and on LinkedIn

Keep scrolling for the conversation transcript…

Hype Yourself Lucy Werner Unemployed & Afraid

Transcript pending.

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Owner of Sure Thing Agency, Raechel Whitchurch

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Entrepreneurial Futurist, Andrew Griffiths