Founder and CEO of Violet, Melissa Reader
“There are little steps and there are important signals.”
There’s no doubting that the experience of building your own business changes you, but there are some businesses that really are built to change the world too. The business you’re about to hear the journey of is one of them.
Melissa Reader is building Violet, a company that is transforming the last stage of life by enabling us all to be a little better prepared for the experience of it.
This conversation is in two parts for you so you can hear it all, as it’s so powerful, in a time that suits you (‘cause I get it, you’re building a business and you’re busy!). They’re both available for you on the feed now so, there’s no waiting in-between.
· In the first part of the conversation, you’ll hear about:
· Pivoting from one business to another
· The pressures of creating a new concept and product
· The experience of raising capital
· Approaches to risk
· Finding meaning in business
· And the signals to look out for
As I said up front this one was a bit of a long chat – I think you can see why now and why I wanted to ensure I captured it all for you.
Here’s part 2 of this impactful story of business building…
In the second part of the conversation, you’ll hear about:
· The big shift away from service-based revenue
· The process of finding product market fit
· Reshaping a professional identity
· Taking an active role in PR
· Giving yourself permission to be an authority
· And exploring the extremes of our emotions
Check out Violet at meetviolet.ai
Or on IG @violet.org.au
You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.
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And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod
You can reach your host on email kim@unemployedandafraid.com.au on IG and on LinkedIn
Keep scrolling for the conversation transcript…
Transcript pending.