Pleasant State Co-Founders, Ami Bateman and Sian Murray
“There will be an idea every now and then that won’t leave you, you'll think about it endlessly and realize that you're solving a real pain point.”
This is the story of Ami and Sian, co-founders of Pleasant State, who if you haven’t heard of yet you definitely should get to know.
This episode feels like a masterclass in vision, purpose, grit and excellent brand marketing – all the things needed for a thriving business.
We talk about:
Being a bootstrapped and crowd-funded business - getting real about how the financing works and why tight cashflow management is pivotal
The value of the right business partners and how to find them
The importance of market research for product development
How to build a community using the tools as your fingertips, an aspect of business that simply cannot be overlooked.
And both the value and balance between showing up as a face of your brand while keeping your own sense of identity
If you’re anything like me you’ll be taking notes throughout the episode, because my guests today are so generous with their story, which uplifts and motivates us all in this business gig.
Check out Pleasant State Online where you can shop their game-changing products and follow on IG (both linked here but if you can’t click straight through from your podcast app just google “Pleasant State”)
And if you’re interested in being part of their exciting business through investing, head to their website and be sure to subscribe for updates as it's launching very soon!
And don’t forget to follow Unemployed & Afraid on IG and LinkedIn
You can reach your host on email via kim@unemployedandafraid.com.au
