“We only see the success, we don't see the bit when they're a nobody.”

“We need to serve our audience, not our ego.”

“When there's no plan B, you just have to do it.”

“Your ego gets crushed when you recognize how bad you are at business.”

“If an entrepreneur says they wouldn't do anything differently, they were either extraordinarily lucky or they're lying.”

“If it's a three-year plan or a 10 year plan, it’s got to suit the owner.”

“If your business isn't serving you emotionally, physically, financially, there's no harm and there's no shame in stepping back.”

“If you don't know, you can learn.”

“It's the mental chatter that we need to control and let go of.”

“The best business models reflect the business owner, in all shapes and forms.”

“I'm taking everything I've learned in this day job, and I'm going to use it in this business that I can create for myself.”

“Sometimes it's not just thinking about expansion, it's ‘What's the model that works for me’.”

“I believe that the best teachers are only two steps in front of you.”

“No-one ploughed a field by turning it over in their mind.”

“Self-employment is actually quite radical!.”

“You have to experiment your way to working out your path.”

“I decided I wasn't going to listen to that crappy inner voice anymore.”

“There’re so many things I didn't think I could have learned, until it was happening right in front of me.”

“Ask the question, and don't be shy about it if you don't understand.”

“I was expecting it to take three months, it landed up taking two years.”