“I didn't get to this point to not finish it.”

“Starting a business became the self-development journey that I didn't ask for.”

“Trust your hard work - it's unlocking doors that you can't see yet.”

“Small business is personal - you create something from nothing and you do it all yourself.”

“Embrace the idea of total and utter failure, because until you get comfortable with that idea I really don't think that you can get comfortable succeeding.”

“If you seek perfection, it's never going to come.”

“I never negotiated my price; I negotiated my services.”

“The path I was following was not really me, it was a path that I created when I was 12 that I thought I should follow.”

“If you want to progress in any way in your business, you're going to have to feel uncomfortable, and that's just a part of it.”

“I've had to pivot and change direction so many times.”

“The answers are there, you just have to look for them and be obsessed.”

“You always think that everybody is doing better than you.”

“If you can look at the foundations of what the business is and what it stands for, then the future outcome will take care of itself.”

“It's about how you can become comfortable in the uncomfortable.”

“I wanted to be the master of my own destiny, and for better or worse.”

“There will be an idea every now and then that won’t leave you, you'll think about it endlessly and realize that you're solving a real pain point.”

“I had a feeling that I had more to offer, I just wasn't sure when I'd get the opportunity to explore that.”

“It's about the people you have around you.”

“No one creates a brand which is perfect from the start… you just need to do it. You learn on the go, and yeah it is stressful.”

“To reinvent and build something from nothing is hard. No matter how much experience you've had.”